Into the Red
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks.
Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they ha...
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks.
Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they ha...
