Is there a Willingness-to-pay for Social Responsibility?

Bachelor Thesis from the year 2018 in the subject Business economics - Investment and Finance, grade: 1,7, University of Munster, language: English, abstract: The aim of this literature-based bachelor thesis is not only to prove the existence of a willingness to pay for social responsibility, but also to highlight significant factors that influence individual behaviour. First, two decision-making ...