Islands of Profit in a Sea of Red Ink
Companies around the world turn to MIT''s Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client''s businesses are unprofitable.
We are transitioning from an era of mass markets to the Age of Precision M...
Companies around the world turn to MIT''s Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client''s businesses are unprofitable.
We are transitioning from an era of mass markets to the Age of Precision M...
