It Just Works

Simplicity is Apple's competitive advantage. It Just Works shows you how to make it yours.What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it's a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.In It Just Works, Apple veteran Neil West unpacks the world-co...