Language Work of Social Media Influencers as 'New Generation' Copywriters

This book investigates the processes and products of the language work of social media influencers (SMIs) and copywriters in the advertising industry.Olivia Droz-dit-Busset examines the mediatised discourses, metadiscourses and working processes of SMIs and copywriters, exploring how SMIs might be considered as 'new- generation' copywriters. The volume makes the case for not only exploring the adv...