Lasting Lessons from the Corner Office
New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc''s plan for McDonald''s thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc''s hard-won lessons? How did Walt Disney''s most dismal day as a young cartoonist radically change his career? Wh...
New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc''s plan for McDonald''s thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc''s hard-won lessons? How did Walt Disney''s most dismal day as a young cartoonist radically change his career? Wh...
