Leveraging Ethnography to Predict Shifting Cultural Norms (Chapter 7 from Disrupt Together)

Radical globalization, technological and economic change, and environmental pressures are revolutionizing cultural norms, generating powerful new opportunities for disruptive innovation. The techniques of ethnography are invaluable for innovators who need to make sense of today''s ambiguities and chaos. Now, learn to apply these techniques, and integrate ethnography into a complete innovation fram...