Luxury Retail and Digital Management

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Develop a winning customer experience in the digital world

Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?

Luxury Retail and Digital Management, 2nd Editi...

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product_type_E-book
epub
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37.99 £

Develop a winning customer experience in the digital world

Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?

Luxury Retail and Digital Management, 2nd Editi...

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  • Formats: epub
  • ISBN: 9781119542353
  • Publication Date: 17 Mar 2020
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM