Making Better Sense

This is the eBook version of the printed book.

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert Gunther. Available in print and digital formats.

Understand the mental models you use to view the world: how they help you, how they limit you, and how t...