\u003Cbr /> \"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it''s great reading with sprinkles on it. What a yummy book!\"\u003Cbr /> -Jay Conrad Levinson\u003Cbr /> Bestselling Author, Guerrilla Marketing series of books\u003Cbr /> \u003Cbr /> \"Krispy Kreme''s success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand.\"\u003Cbr /> -Phil Lempert\u003Cbr /> Author, Being the Shopper and Today show food trends editor\u003Cbr /> \u003Cbr /> \"Words can''t do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it''s interesting to read this business success story.\"\u003Cbr /> -Vince Gill\u003Cbr /> Singer/Songwriter\u003Cbr /> \u003Cbr /> \"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from.\"\u003Cbr /> -Seth Godin\u003Cbr /> Author, Purple Cow\u003Cbr /> \u003Cbr /> \"Take heart. You don''t need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring.\"\u003Cbr /> -Al Ries\u003Cbr /> Coauthor, The Fall of Advertising and the Rise of PR\u003Cbr /> \u003Cbr /> \"I think it''s safe to say that just about every company would love to know the secret ingredients of Krispy Kreme''s sweet success. 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