Making It in the Minors
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable les...
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable les...
