Making Sense of Data and Information

Managers need to be able to make sense of data and to use it selectively to answer key questions: Why has quality fallen in the last week? Should we subcontract or employ more people? What will consumer demand be in the future? They need to be able to assess the value of data and to detect what is and what isn’t spin.

The focus is on analysing numbers. On their own, figures tell us very little. T...