Managing Across Borders 2nd Ed

MANAGING ACROSS BORDERS is the definitive guide to the management of companies in today''s global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Eric...