Map the Future of Design for Enhanced Customer Experience

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

Use “experience mapping” to create products, services, and experiences your customers will be truly passionate about!

Great design begins wit...