Marketing and Consumption in Modern Japan

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This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumptio...

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This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumptio...

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  • Formats: pdf
  • ISBN: 9781134350742
  • Publication Date: 5 Mar 2014
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM