Marketing Century
Available
Written to celebrate the Institute''s centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time whe...
Read more
E-book
pdf
Price
20.99 £
Written to celebrate the Institute''s centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time whe...
Read more
Follow the Author
