Marketing High Technology
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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer''s point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor exp...
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product_type_E-book
epub
Price
21.99 £
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer''s point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor exp...
Read more
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