Marketing Hospitality

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Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.
Combining marketing theory wi...
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product_type_E-book
pdf
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42.95 £
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.
Combining marketing theory wi...
Read more
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  • Formats: pdf
  • ISBN: 9780471216063
  • Publication Date: 25 Mar 2002
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM