Marketing Skills in Practice
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.
Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows st...
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.
Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows st...
