Marketing Strategy and Competitive Positioning

Available
0
StarStarStarStarStar
0Reviews

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

 

Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace

 

Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developi...

Read more

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

 

Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace

 

Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developi...

Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9781292276557
  • Publication Date: 13 Jan 2020
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM