Marketing Strategy and Competitive Positioning

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The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.

This text is suitable for undergradua...

Read more

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.

This text is suitable for undergradua...

Read more
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  • Formats: epub
  • ISBN: 9781292456720
  • Publication Date: 26 Apr 2024
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM