Marketing Strategy and Competitive Positioning
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The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergradua...
Read more
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergradua...
Read more
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