Measuring Marketing
Available
Evaluating marketing performance and decision making more fairly
Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world''s leading experts in the field presents the key...
Read more
product_type_E-book
pdf
Price
30.99 £
Evaluating marketing performance and decision making more fairly
Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world''s leading experts in the field presents the key...
Read more
Follow the Author
