Media and Audiences: New Perspectives
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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication
*How has the concept of ''the audience'' changed over the past 50 years?
*How do audiences become producers and not just consumers of media texts?
*How are new media affecting the ways in which audiences are researched?
The audience has been a...
Read more
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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication
*How has the concept of ''the audience'' changed over the past 50 years?
*How do audiences become producers and not just consumers of media texts?
*How are new media affecting the ways in which audiences are researched?
The audience has been a...
Read more
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