Megatrends Defining the Future of Tourism

This book identifies and describes five megatrends  that will define the landscape of the Travel,  Tourism & Hospitality industry, with a particular focus on the European context. Humans began travelling on the same day that Homo Sapiens first realized he could walk upright. No boundaries, mountains or cliffs have managed to stop or diminish our insatiable desire to find out what lies beyond the v...