Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy
Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me''s"―have inverted the traditional power dynam...
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy
Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me''s"―have inverted the traditional power dynam...
