Mission-Based Marketing

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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing

Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values...

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product_type_E-book
pdf
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42.50 £

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing

Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values...

Read more
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  • Formats: pdf
  • ISBN: 9780470889848
  • Publication Date: 20 Aug 2010
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM