multi channel sales. Advantages and disadvantages from the manufacturer's and customer's point of view

Seminar paper from the year 2019 in the subject Business economics - Trade and Distribution, grade: 1,7, University of applied sciences Frankfurt a. M., course: Handel, language: English, abstract: Multi-channel distribution, hereafter referred to as the larger literary spread of the term multi - channel retailing ("e;MCR"e;), is a marketing strategy that is indispensable in today's retail landsca...