Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

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Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first internati...
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Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first internati...
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  • Formats: pdf
  • ISBN: 9789401113946
  • Publication Date: 6 Dec 2012
  • Publisher: Springer Netherlands
  • Product language: English
  • Drm Setting: DRM