Narrative Management in Corporate Japan
Scandals and failures in some of the best known international Japanese-owned companies have shown that there is sometimes a considerable difference between the public and internal narratives of Japanese firms. This book explores the extent to which Japanese firms’ public claims reflect wider reality.
Exploring how and why corporate narrative-management is ‘accepted’ or ‘rejected’ by external and in...
Scandals and failures in some of the best known international Japanese-owned companies have shown that there is sometimes a considerable difference between the public and internal narratives of Japanese firms. This book explores the extent to which Japanese firms’ public claims reflect wider reality.
Exploring how and why corporate narrative-management is ‘accepted’ or ‘rejected’ by external and in...
