Not Born Yesterday
Why people are not as gullible as we think
Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we''re pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings ...
Why people are not as gullible as we think
Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we''re pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings ...