Oktoberfest in Brazil

Oktoberfest in Brazil: Domestic Tourism, Sensescapes, and German Brazilian Identity is one of the first ethnographies to analyze the tourism industry based on German cultural heritage in southern Brazil. Southern Brazil’s booming domestic tourism industry draws more than 500,000 people to events such as the Oktoberfest in Blumenau. Ricke investigates domestic tourism as sensescapes, focusing on th...