Omnichannel Retail

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The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.

To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and c...

Read more

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.

To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and c...

Read more
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  • Formats: pdf
  • ISBN: 9781398612730
  • Publication Date: 3 Sept 2023
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM