Online Panel Research
Available
Provides new insights into the accuracy and value of online panels for completing surveys
Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data.
This edited volume is one of the first attempts to c...
Read more
E-book
epub
Price
68.95 £ * Old Price 105.30 £
Provides new insights into the accuracy and value of online panels for completing surveys
Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data.
This edited volume is one of the first attempts to c...
Read more