Outflank, Outfox, Outmaneuver - Disruptive Strategies, Tactics & Game Changer Market Moves in Commercial Aviation - The Jet Age

In the early 1960s, Pratt & Whitney, with a clear head start, had an almost dominant market position in the commercial aircraft engines market while GE lagged behind by a fair margin. However, a GE engineer, Gerhard Neumann, was tired of losing to Pratt, and chose to shake things up and change the status quo effectively. Neumann, along with a team of GE engineers, created the GE1, a revolutionary ...