Pantone Monopoly: Copyrighting the Universal Language of Color

When a global brand requires its logo to look identical on a billboard in Tokyo, a plastic toy in London, and a cotton shirt in New York, it doesn't rely on a simple description. It relies on a proprietary code. Behind the vibrant hues of the modern world lies a ruthless, highly profitable corporate dictatorship. The Pantone Monopoly exposes the genius business model of the company that managed ...