Portrait of the Manager as a Young Author
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.
Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Stev...
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.
Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Stev...
