Power of Cute
An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions
Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is i...
An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions
Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is i...
