Power of Why

People don't buy what you do; they buy why you do it. Why are Apple, Martin Luther King Jr., and the Wright Brothers so inspiring? Because they communicated from the inside out. "e;The Power of Why"e; (inspired by Simon Sinek) introduces the "e;Golden Circle"e;: Why (Purpose), How (Process), and What (Product). Most companies start with What. Great leaders start with Why. Your "e;Why"e; is your ...