Priceless
Available
The first book to reveal how everday pricing strategies manipulate us
Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to th...
Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to th...
Read more
product_type_E-book
epub
Price
4.99 £
The first book to reveal how everday pricing strategies manipulate us
Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to th...
Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to th...
Read more
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