Pricing Done Right

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Practical guidance and a fresh approach for more accurate value-based pricing

Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from ''What is value-based pricing?'' to ''How can ...

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52.00 £
Practical guidance and a fresh approach for more accurate value-based pricing

Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from ''What is value-based pricing?'' to ''How can ...

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  • Formats: pdf
  • ISBN: 9781119191155
  • Publication Date: 23 Jun 2016
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM