Pricing Strategies in the German Discounter Fitness Industry. The Prisoners' Dilemma

Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, EBS European Business School gGmbH, language: English, abstract: This paper deals with the question whether the framework of the prisoners' dilemma applies to the context of pricing in the German discounter fitness industry. It addresses the issue of the prisoners' dilemma ...