Public Relations Ethics and Professionalism

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Do professions really place duty to society above clients'' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this top...

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Do professions really place duty to society above clients'' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this top...

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  • Formats: pdf
  • ISBN: 9781136223754
  • Publication Date: 1 Aug 2014
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM