Qualitative Management Research in Context
This concise book uses narrative fiction to address how researchers can conduct qualitative research using both online and first-hand data and digital and face-to-face methods. The book is structured around four phases of the research process – accessing management field research, writing the literature review, collecting and analysing data and enacting qualitative research and finally the creativ...
This concise book uses narrative fiction to address how researchers can conduct qualitative research using both online and first-hand data and digital and face-to-face methods. The book is structured around four phases of the research process – accessing management field research, writing the literature review, collecting and analysing data and enacting qualitative research and finally the creativ...