Quitting Point

Why do we stay in dead-end jobs, unhappy marriages, or finish terrible books? Because we've already invested time, money, or effort. Psychologist Daniel Ross tackles the "e;Sunk Cost Fallacy"e; in "e;The Quitting Point."e; Ross explains that the human brain is wired to avoid the pain of "e;waste"e; more than it seeks the pleasure of gain, leading us to throw good money (or years) after bad. The ...