
Rebranding Islam
Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years'' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new tren...
Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years'' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new tren...