Reputation Rules (PB)

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Leverage your company’s most important asset!

In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their bu...

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product_type_E-book
epub
Price
28.80 £

Leverage your company’s most important asset!

In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their bu...

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  • Formats: epub
  • ISBN: 9780071763943
  • Publication Date: 6 May 2011
  • Publisher: McGraw Hill LLC
  • Product language: English
  • Drm Setting: DRM