Retail Location Planning in an Era of Multi-Channel Growth

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The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for con...

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The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for con...

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  • Formats: epub
  • ISBN: 9781317064534
  • Publication Date: 27 Mar 2017
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM