Retail Marketing Strategy

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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more ...

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product_type_E-book
pdf
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36.99 £ * Old Price 400.00 £

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more ...

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  • Formats: pdf
  • ISBN: 9780749476922
  • Publication Date: 3 Nov 2015
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM