Rethinking Rational Choice Theory

Rethinking Rational Choice Theory

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Welton, MartinWelton, Martin
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
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The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
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  • Formats: pdf
  • ISBN: 9780230355545
  • Publication Date: 12 Dec 2011
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM