Rethinking the Media Audience

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Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
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Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

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  • Formats: pdf
  • ISBN: 9781849206730
  • Publication Date: 31 Aug 1999
  • Publisher: SAGE Publications
  • Product language: English
  • Drm Setting: DRM